Flypaper Digital Marketing Agency

THE BUZZ: 9.9.19

A Small $20 Mil Coming Out Party and a Happy Big Bonza Bottler Day

Google’s latest privacy tech roll out is the open-source version of the differential privacy library. 

Why is it so interesting? This library helps power some of Google’s core products and now it is available for us non-google species to use it. Key features of the library include statistical functions, rigorous testing, ready to use, and modular functions. 

You might notice some Google My Business listings service area changing.

Businesses that are based off of a distance-based service area will be automatically converted to the closest named areas. If you do have a distance-based service area on your google my business, you will get an update notification prompting you to accept the changes Google has made for you or you can choose your own by inputting your service area based on city, ZIP code, etc. Now, go check your GMBs before your service area goes to something crazy… like Paris, Texas. 

You may find it shocking to find out that a $20-$30 billion IPO valuation on a business is not great when preparing for your coming out party. 

That’s what WeWork’s latest valuation was reported at while they were prepping for their initial public offering. Shocking because WeWork had a valuation of $47 billion earlier this year. Where will our little techies go when it goes down? Or will she succeed at last?

Tech Giant Investigations:

Facebook got hit with ANOTHER antitrust violation investigation b y eight state attorneys general. Alphabet’s rebellious child, Google, is set to have a separate antitrust investigation launched against them this week. More than half the country’s state attorneys general have joined forces to investigate Google’s hand in digital advertising. 

In other news, happy Bona Bottler Day!

Just what is Bonza Bottler Day? Check it out for yourself.  

ALEX  HUGHES

Campaign Specialist; Little Rock, AR

Filled with sarcasm and fueled by coffee

ALEX  HUGHES

Campaign Specialist; Little Rock, AR

Filled with sarcasm and fueled by coffee

Block with different branding terms and a hand picking up the block that says brand
By Taralyn Carter September 3, 2024
Discover how effective brand identity development can elevate your business and foster meaningful connections with your target audience.
a hand holding a phone  and making a call
By Taralyn Carter August 9, 2024
Discover how integrating advanced call tracking can significantly transform your business operations and elevate your marketing strategies. Understanding where your calls originate and how they convert empowers you to make informed decisions that drive business growth and enhance efficiency.
Person typing on a computer.
By Flypaper July 5, 2024
Failing to optimize your website could lead to unexpected costs for your business.
summer digital marketing tips
April 26, 2024
We're all excited for summer—warm weather, sunshine, and vacations. But for many small businesses, it can also mean a dip in sales as customers head out for their own adventures. If you find your business experiencing a slowdown during certain months of the year, don't worry!
April 2, 2024
Do you want to be a household name in your area? Whether you're a seasoned entrepreneur or just starting out, going all in with your marketing can be a game-changer for your success. In this blog post, we'll break down a few staples in digital marketing and how they can help you reach your goals.
CRMs for small businesses
March 5, 2024
Ever wonder if investing in a CRM is worth it? We break down what a CRM is and why it's worth investing in.
advertising vs digital marketing
By Ben Atzinger January 31, 2024
Advertising and digital marketing are often used interchangeably, but they serve distinct purposes while sharing common ground that can be harnessed to boost your business's success.
January 3, 2024
Social media has been and continues to be a crucial marketing tool for businesses, no matter their size. For small businesses especially, using social platforms effectively can greatly impact brand visibility, and it's cost effective too! But in the crowded online space, creating standout content is essential. Here’s a practical guide on creating engaging content tailored for your small business. Grab a pen and paper and jot down notes as you go! Once you determine these things, posting on social media will be a breeze.
marketing burnout
November 29, 2023
If you own a small business, you know that digital marketing can be expecially difficult. Do you identify with any of these common stressors?
proactive vs. reactive
October 31, 2023
In the world of getting your business out there, small business owners like you face a lot of challenges. But there's a smart way to handle this—proactive marketing. And for folks running smaller businesses, it's like having a secret weapon.
More Posts
Share by: