Digital Marketing for Roofers

Work with local marketing experts to generate leads for your business

Local agencies understand local markets

Lead Generation for Local Roofing Companies

As the business owner of a roofing company, you have your hands full. You spend your time on roofs, talking to customers, coordinating with vendors, and negotiating with insurance. With your busy day-to-day, you probably don't have time to dedicate to perfecting your roofing marketing strategies. And that's okay! That's where we come in.


Flypaper is your Roofing Marketing Expert. We have helped roofers across the Southeast United States improve their online presence and bring in quality roofing leads to grow their business.


So what are you waiting for? Contact us today to set up a meeting to learn more about how we can take the stress of lead generation off of you.

Marketing for Roofers = More Leads

Website Design and SEO

Whether you already have a basic website or are starting from scratch, our SEO website experts can capture the essence of your business and translate that into a website that both Google and your potential customers will love. When people are searching for roofing companies after a storm, we can help them find your company and navigate your site easily.


Get more leads and create an online resource for your customers today!

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Social Media Marketing

With over 500 million users on Instagram and 2.9 billion users on Facebook, the odds of your potential customers already being there are very high. Take advantage of social media ads to reach your target audience and see how it pays off.


 These targeted ads make your brand apart of your potential customers' daily lives, making it easy for them to know who to choose when a hail storm comes through town or water is coming into their business.

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Pay Per Click Advertising

Get in front of even more residents and show up before your competitors with Google Ads.  Search engine marketing enables your website to have enhanced placement on Google searches. Though Google does charge for these ads per click - when utilized properly, they can create qualified leads for your roofing business.


If you are interested in running Google Ads with our in-house team - contact us today.

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Programmatic Advertising

Ever received an email you didn't sign up for or see TV programs at gas stations? That's Programmatic Advertising. This marketing strategy helps boost brand awareness and drives traffic to your website.


If you’re interested in gaining more visibility with your target audience, consider doing programmatic advertising. Through products like Display Ads, Targeted Email, CTV and Digital Out of Home, Flypaper is able to connect you with potential customers whenever they’re near a screen. 

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WHY DO ROOFERS NEED DIGITAL MARKETING?

In today’s day and age, it is essential for your small business to have a professional, clean, and most importantly, secure website. Hiring a roofing company marketing expert is the best way to do this!

Oftentimes, roofing companies like yours do not have a typical brick & mortar storefront. This means that your website becomes a digital storefront. Your website is the first thing potential customers will see, so you want to leave a good impression.

Creating an optimized website might seem like an easy task, but without the correct knowledge and tools, your hard work will be for nothing.

You're in a competitive industry

Roofing is one of the most competitive industries for both residential and commercial roofing. You need to make your roofing company stand out against your competition. Digital marketing for roofing companies is vital!


When a potential customer is looking for a new roof, whether it's after a hail storm or just due to age, they're in a mindset to purchase. When they search on Google for "roofing companies near me" and you're on the third page, they'll never find you.

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Mobile Optimization

Often, when you think of designing a website, the first thing that comes to mind is the desktop version of a website. But more often than not, homeowners or business owners will be viewing your website on their phones.


This is why mobile optimization is so important. If your website is not easy to navigate on a phone, your potential customer will go back to Google in search for another roofer.


When a full-service marketing agency designs a website, it is fully optimized for mobile users. Our digital marketers for roofing companies make sure that both the tablet and mobile version of your website are easy to read and navigate.


If your website isn't mobile-friendly, you're missing out on quality roofing leads and potential clients.

SEO Works

Have you heard of SEO? Search Engine Optimization is something many business owners aren't familiar with, but it's the best way to improve your roofing marketing strategy and bring in quality roofing leads. SEO is one of the most important aspects of a website, and is truly how potential customers find you and your business. Google will "crawl" your website to see how relevant it is to users searching for roof services. It is vital for you to have quality SEO on your website so your potential customers can discover you and fill out a form or call you.


Roofing marketing experts have extensive training and knowledge when it comes to websites and SEO. It is important to hire a trained professional to complete your website because a website is a process, rather than a one time job. Just like the seasons change and your target market changes, so should your website.

Google Ads can keep your seasons busy

No matter the time of year, Google Ads can help your roofing company. If you get a majority of your roof installation jobs in the summer, you can target your ads towards homeowners and business owners who are in the market for a new roof.


If you invest money into Google Ads during storm season, you'll get in front of customers who are actively searching for emergency roof repairs and replacements. This is how many of our clients take advantage of their roofing marketing strategies!


Our roofing marketing experts are able to keep track of the current trends, and make sure your hard-earned money is being put towards the right roofing marketing strategies.

Get More Leads with Additional Services

Additional Local Listings

We can manage listings for all your locations, regardless of how many there are.

Additional Call Tracking Numbers

We can track calls for multiple locations or different ad campaigns.

Additional Website Pages

We don't stop at 25-page websites. We can handle a web design of any size.

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Why Choose Flypaper?

When you own a roofing company, you are approached by salespeople every single day. Flypaper Digital Marketing was founded by WEHCO Media, who has been a well-known and trusted name in the print and advertising industry for years. Our mission is simple - we want to support hardworking people who are trying to turn their business dreams into reality. We know that we can make a difference in the lives of local business owners by connecting them with potential customers through the power of the Internet.

Face-to-face monthly meetings

We have multiple local offices around the Southeast United States so we can meet with our clients face to face.

Dedicated roofing marketing experts

You will have one account manager and multiple marketing specialists handling your account at all times.

48-hour turnaround

When you have any edits you want made, our marketing specialists will finish those edits within two business days.

No hidden fees

There's no need to worry about unexpected charges. You will always know what you'll be paying and what you'll be receiving when you work with us.

GET MORE LEADS FOR YOUR ROOFING COMPANY

Improve your online presence and bring in more leads with Google Ads, Local Service Ads, and Display Ads.

Get Started
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FAQs About Our Roofing Marketing Services

  • What is lead generation?

    Lead generation is an innovative way to create meaningful, lasting relationships with prospects and customers. By utilizing digital marketing and providing people with the content they want to see the moment they want to see it, you can draw customers in without having to spend your money and time on marketing that may not yield results - like cold calling, direct mail, printed billboards, etc.


    Lead generation includes content marketing, search engine optimization, social media marketing, and pay-per-click advertising (Google Ads, Display Ads, etc)


    Our SEO website experts have helped countless roofing companies improve their lead generation!

  • I made my own website already. Isn't that enough?

    Since the roofing industry is so saturated, roofers must do more than just have a simple website. When we talk about marketing for roofers, we are talking about quality content on your website, search engine optimization, pay-per-click advertising, Google Local Service Ads, social media marketing, email marketing, and local listing management for websites like Google My Business, Bing, Yelp, and more. The more you invest, the more return you'll see. 


    We are your roofing marketing expert and want to help you get more leads!

  • Why should I invest in roofing marketing services?

    Think of digital marketing for your roofing company as a revenue builder, not a cost taker. Your potential clients are already online. When a tornado or hail storm blows through, they are searching online for the first available company to fix their roof. If your roofing company doesn't show up, they'll find someone else.

    With social media marketing and programmatic advertising, you also have the chance to market to residents who will need your services in the future. So when they see your brand enough, they'll remember you and be more inclined to give you a call when troubles rise.

    Marketing has changed drastically in the past decade. If your roofing company does not have an established online presence, you are missing out on countless qualified leads.

    Investing in our roofing marketing services can keep your business steady all year round!

  • Which roofing marketing services should I invest in?

    For roofers, we highly recommend Web Design & Optimization, Social Media Marketing, Google Ads, and Local Service Ads. But every business is different, so fill out the form below and we'll set up a meeting to discuss your brand and what you're hoping to accomplish with your business! Our goal is to provide the best digital marketing for roofers.

  • How do you communicate results with your customers?

    Every month, our Flypaper account managers meet in person with their clients to go over campaign results so they can see how many impressions and clicks are coming through each channel, what search queries the client is showing up for, and more. Our reports are detailed but easy to understand and view. We want you to always be in the know so you know that our strategies are working! We know your money and your time are valuable, which is why we offer the best digital marketing for roofers!

Contact Flypaper Digital Marketing today!
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