YouTube Ads for Small Businesses
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Advertise Your Small Business on YouTube
There's no mistaking YouTube's popularity among consumers. According to a survey conducted by Obelro, the total number of YouTube users worldwide is forecast to hit 2.6 billion in 2023, a 5.2% increase from 2021.
We help you create effective YouTube ads using the right combination of messaging and visuals to attract your target audience's attention, keep them interested, and encourage them to take action and make a purchase.
Why Should I Invest in YouTube Ads?
YouTube ads make it easy to reach your target audience with your most effective message. You’ll create impactful connections that increase brand awareness so you can focus on your business instead of worrying about marketing.
YouTube is a unique advertising option for businesses because of its large and highly engaged audience. YouTube ads allow you to target specific audiences by demographics, geographic location, gender, and more. You can use this targeting to create relevant ads for your viewers while driving them to high-quality content on your website or social media channels.
For your business to thrive on YouTube, you need traffic and engagement. Our video advertising solutions offer highly targeted reach on YouTube to drive new prospects and lead to your site.
EXPAND YOUR
REACH
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AUDIENCE
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STRATEGY
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We’re here to help grow your business.
YOUTUBE ADS
All YouTube Ad Campaigns Include:
✓ Location targeting
✓ Audience targeting
✓ Contextual targeting
✓ Behavioral targeting
✓ Pixel placement and conversion tracking
✓ Retargeting
AUDIO & PODCAST ADS
| All Audio Ad Campaigns Include: | ||
|---|---|---|
| ✓ Location targeting | ||
| ✓ Audience targeting | ||
| ✓ Contextual targeting (keywords/categories) | ||
| ✓ Behavioral targeting (age, gender, interests, in-market, etc) | ||
| ✓ Pixel placement and conversion tracking | ||
| ✓ Retargeting | ||
| ✓ Weather condition targeting |
Also Available:
| Predictive Targeting | Devices | |
|---|---|---|
| ✓ Lookalike audiences based on your website traffic | ✓ Multiple geofencing capabilities | |
| ✓ Target those who already prove to be interested | ✓ Target specific locations and/or categories |
FAQs About YouTube Ads
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Where can YouTube ads be placed?
YouTube ads can be placed at the beginning, middle, or end of YouTube videos.
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How do YouTube ads increase brand awareness?
YouTube ads can help businesses increase brand awareness by targeting specific audiences based on demographics, geographic location, gender, etc. By creating targeted ads relevant to the viewer, businesses can create impactful connections that increase brand awareness. Additionally, YouTube ads can be tailored to each viewer’s interests, allowing you to create a highly personalized message that is more likely to convert.
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I have a website and Google Ads already. Why do I need to invest in YouTube ads?
Websites and Google Ads are shown to potential customers when they're searching for you. The difference with YouTube ads is that your brand can show up in their searches without them actually searching for you. By using data gathered from customers' past purchases, website activity, and other sources, you can create highly personalized messages that are designed to compel customers to take action.
YouTube is the world's second-largest search engine and the most popular video streaming platform, with over 2 billion monthly active users. YouTube ads allow you to target specific audiences by demographics, geographic location, gender, and more. You can use this targeting to create ads that are relevant to your viewers while also driving them to high-quality content on your website.
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Should I hire a marketing company to create and run my YouTube ads or do it myself?
While it is possible to create and run YouTube ads on your own, it's best to leave it to a digital marketing company. Hiring a marketing company to develop and run your YouTube ads is the best way to ensure that your ads are effective and well-targeted. A marketing company will be able to create a tailored campaign tailored to your target audience and budget, and they will be able to optimize the campaign for maximum performance. Additionally, they will be able to provide you with ongoing support and guidance to ensure that your YouTube ads are always running smoothly and delivering the best results. With the help of a marketing company, you can create YouTube ads that are seen by the right people at the right time and drive conversions for your business.
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Is there a better way to increase lead generation than just YouTube advertising?
We are firm believers that coupling a website & lead generation strategy with programmatic ads can help ensure you interact with your target audience wherever they are in their research phase. While YouTube may be the best programmatic ad choice for you, it doesn’t mean it’s right for everyone. Never fear though, Flypaper has a multitude of programmatic solutions including Display Ads, CTV, Digital Out of Home and more.
