Email Advertising for Small Businesses
Target Specific Demographics Right From Their Email Inbox
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What is Targeted Email?
Have you ever received an email you don't remember subscribing to? That's a targeted email.
Online advertisers are increasingly using targeted email marketing to reach customers. This can be a powerful way to increase brand awareness and drive sales. With this type of campaign, advertisers create an individualized message based on each customer's interests and needs.
Targeted email campaigns are an effective way to connect with your audience and convert leads into paying customers. 59% of respondents in a Salecycle survey said that marketing emails have influenced their purchases, while just over 50% buy from marketing emails at least once a month.
How Do Targeted
Emails Work?
Your customers constantly interact with you— each interaction can provide valuable insights that make targeted email campaigns more effective. Using data gathered from customers’ past purchases, website activity, and other sources, you can create highly personalized messages designed to compel customers to take action.
To attract new customers with email marketing campaigns, it’s essential to understand your target audience. Who are they? What are their interests? How can you create content to engage them and encourage them to take action?
Email marketing allows you to engage with your customers at a personal level. By creating an effective targeted email campaign, you can make an experience personalized and tailored to each customer.
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TARGETED EMAILS
All Targeted Email Campaigns Include:
✓ Location targeting
✓ Audience targeting
✓ Contextual targeting
✓ Behavioral targeting
✓ Pixel placement and conversion tracking
✓ Retargeting
AUDIO & PODCAST ADS
| All Audio Ad Campaigns Include: | ||
|---|---|---|
| ✓ Location targeting | ||
| ✓ Audience targeting | ||
| ✓ Contextual targeting (keywords/categories) | ||
| ✓ Behavioral targeting (age, gender, interests, in-market, etc) | ||
| ✓ Pixel placement and conversion tracking | ||
| ✓ Retargeting | ||
| ✓ Weather condition targeting |
Also Available:
| Predictive Targeting | Devices | |
|---|---|---|
| ✓ Lookalike audiences based on your website traffic | ✓ Multiple geofencing capabilities | |
| ✓ Target those who already prove to be interested | ✓ Target specific locations and/or categories |
FAQs About Targeted Email Ads
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How does targeted email increase lead generation?
Targeted email campaigns allow businesses to create highly personalized campaigns tailored to their audience’s interests and reach their target audience with their most effective message. Effective email advertising allows businesses to make impactful connections with their customers, driving conversions and increasing brand awareness.
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I have a website and Google Ads already. Why do I need to invest in targeted email advertising?
Websites and Google Ads are shown to potential customers when they're searching for you. The difference with targeted emails is that your brand can appear in their inbox without them searching for you. Using data gathered from customers' past purchases, website activity, and other sources, you can create highly personalized messages designed to compel customers to take action.
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Should I hire a marketing company to create and run my targeted emails or do it myself?
While it is possible to create and run targeted email ads on your own, it's best to leave it to a digital marketing company. Instead of spending hours researching and designing emails, you can hire a digital marketing company with years of experience to create and send your targeted email in less time and at a better quality. Your targeted email ads will reach your ideal client sooner, increasing your lead generation. Who doesn't want more leads as fast as possible?
Flypaper has a reputation as the best programmatic advertising company in the Southeast US. We can help your business thrive!
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Is there a better way to increase lead generation than just targeted email advertising?
We are firm believers that coupling a website & lead generation strategy with programmatic ads can help ensure you’re interacting with your target audience wherever they are in their research phase. While targeted emails may be the best programmatic ad choice for you, it doesn’t mean it’s right for everyone. Never fear, though. Flypaper has a multitude of programmatic solutions, including Display Ads, CTV, Digital Out of Home, and more.
