Google’s search landscape is evolving, and with the rise of its Search Generative Experience (SGE), businesses need to rethink their SEO strategies. Unlike traditional search, which ranks results based on keywords, SGE harnesses AI to understand search intent, delivering direct answers, summaries, and interactive guides. The shift is significant, and businesses that adapt will be the ones who maintain visibility in this new search environment.

Spring is the perfect time to refresh your marketing strategy and attract more leads. From optimizing your website to boosting local search visibility, discover key ways to prepare for growth this season.

In today’s fast-paced digital world, turning online clicks into loyal customers is more challenging than ever. We are here to help you navigate this complex landscape and drive real growth. Our tailored services are designed to meet your unique needs and ensure every click counts.

Discover how online reviews influence customer choices, improve SEO, and build trust. Learn tips for responding to reviews and leveraging feedback to grow your business.

Explore key digital marketing trends for 2025 and how Flypaper can help your business thrive in the new year.

Two med spas took different approaches to their digital marketing. While one relied solely on online presence, the other invested in multiple Flypaper services. This case study explores how their strategies influenced growth, customer engagement, and overall performance.

Choosing the right digital marketing strategy is key to business growth. This case study compares a website-only client to one using multiple Flypaper services—showing the real impact of a full-scale approach.

Flypaper's expertise in Online Presence (OP), Lead Generation (LG), and Local Services Ads (LSA) enhanced this company's online visibility, reduced costs, and delivered measurable growth in website conversions and leads.

Flypaper's expertise in Online Presence (OP), Search Engine Marketing (SEM), Precision Targeting (PT), and Social Media Ads helped this company navigate a competitive market while building brand awareness and driving targeted leads.

This third-generation family business has been providing exceptional tree removal and stump grinding services since 1977. Despite their long-standing reputation, they recognized the need to modernize their marketing efforts to remain competitive in today’s digital landscape. In 2020, they partnered with Flypaper to build their first website and establish a solid online presence, paving the way for continued growth.