Display Advertising for Small Businesses
Retarget Your Ideal Customer
Run effective ads that result in real business growth
Banner Ads for Your Business
Advertise where your ideal customer already is (hint - that's online)
Flypaper helps local businesses meet potential customers wherever they are on their path to purchase. A strong display ad campaign can help drive brand awareness by inspiring more searches for your company.
With our ads, strategically shown to people who have visited your website or are researching your products and services, we’re able to keep your business top of mind and influence them to choose you when they’re ready to buy.
WHY INVEST IN DISPLAY ADS?
Display ads allow us to send your message to those interested in your products or services at a specific moment.
By tracking consumer activity, we can follow an exact person who may be interested in your business' services
We then display an ad that speaks to that consumer and encourages them to click through to your website or landing page to learn more about you
DISPLAY ADS
All Display Ad Campaigns Include:
✓ Location targeting
✓ Audience targeting
✓ Contextual targeting
✓ Behavioral targeting
✓ Pixel placement and conversion tracking
✓ Retargeting
Also Available:
Predictive Targeting
✓ Lookalike audiences based on your website traffic
✓ Target those who already prove to be interested
✓ Weather condition tracking
Devices
✓ Multiple geofencing capabilities
✓ Target specific locations and/or categories
NATIVE ADS
All Native Ad Campaigns Include:
✓ Location targeting
✓ Audience targeting
✓ Contextual targeting
✓ Behavioral targeting
✓ Pixel placement and conversion tracking
✓ Retargeting
Also Available:
Predictive Targeting
✓ Lookalike audiences based on your website traffic
✓ Target those who already prove to be interested
✓ Weather condition tracking
Devices
✓ Multiple geofencing capabilities
✓ Target specific locations and/or categories
Get A Little More
Flexible Ad Spend Increase
Easily add more ad spend to any of your campaigns you want.
Additional Call Tracking Numbers
Track calls across any and all of your different ad campaigns.
Drive Web Traffic
Show your ad when people are searching for what you offer, no matter where they are.
FUNNEL BOOSTERS
Drive traffic to your website site with our Funnel Booster options. We use frequent testing and highly optimized Google search and display ads, with enhanced conversion tracking measures, to constantly load your site funnel with new individuals ready to buy your products or services.
FAQs About Display Ads
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What are the limitations with geography or device ID targeting?
For geography, you can target up to 50 proximity locations and 50 regional locations (100 total). But the more you target, the more you'll need to spend monthly to see results.
For device IDs, you can set targeted bid adjustments for tablets, mobile phones, and desktop computers.
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How much information can go on a display ad?
We recommend keeping display ads short and to the point. Our graphic designers know the perfect ratio of content and design to make your display ad stand out against a website!
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How does ROI work? Why am I not getting any leads?
Display ads generate website traffic and increase brand awareness. While you can receive leads from display ads, that is not their primary purpose. We always recommend bundling Google Ads and Display Ads together to see a bigger ROI!
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I've run Display Ads before but I didn't see them. Will I see them with you?
No, you should not see your own Display Ads, no matter who you work with. It's a waste of impressions to see your own ads, so it's a good thing!
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How am I being charged with Display Ads?
Display Ads are like Google Ads - you get charged per click. When someone sees your ad online and clicks on it, you get charged the amount based on your monthly budget.
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What sites will my ads be on?
There's no set list of websites your ads will be on. It all depends on where your target audience is shopping and browsing! We set up your ads to follow your ideal client. The best way to do this is by giving us as much detail as you can about who YOU want to see your ad!
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“I have been using Flypaper for several years and I couldn’t be more pleased. Flypaper has helped take my business to a place in marketing I didn’t even know existed. The investment has been a good business decision. They are always available and attentive to my needs.”
Industrial Truck Lift
Chattanooga, TN
Services include Web Design & Optimization, Google Ads, and Precision Targeting
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"We love working with Flypaper. They are very responsive and meet with us every month to adjust our marketing efforts and website to keep us current. We also have very good analytics numbers from their efforts."
Blackwell Automotive
Chattanooga, TN
Services include Web Design & Optimization, and Search Engine Marketing
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