Case Study: How a Multi-Service Approach Transformed An Auto Glass Company
Having an online presence is just the beginning. This case study compares two Arkansas-based auto glass companies—to illustrate the difference between using a full-suite digital marketing strategy and relying solely on website hosting.
Client Overview:
Client A: Multiple Services
- Industry: Auto Glass Replacement
- Founded: 50+ years ago
- Flypaper Client Since: 2024
- Services Used: Website, SEO, SEM
- Goals: Increase leads and revenue
- Challenges Before Flypaper: Has been in the business a long time, relying on traditional advertisements and exhausting those avenues
- Current Performance: Achieved two conversions within the first week of running SEM - continues to have steady growth MOM
Client B: Online Presence Only
- Industry: Window Tinting
- Founded: 2021
- Flypaper Client Since: 2022
- Services Used: Online Presence Only
- Goals: Increase leads and revenue
- Challenges Before Flypaper: New company in a competitive market - mainly relying on word of mouth
- Current Performance: Steady website traffic, averaging 9 form fill leads per month
Service Comparison:
Performance & Callouts:
Client Insights & Lessons Learned:
Conclusion:
- While both businesses benefit from having a website, Client A’s investment in SEO and SEM has resulted in greater lead generation, higher engagement, and more immediate business growth.
- For businesses looking to scale, a comprehensive digital marketing strategy is essential. Let’s talk about how Flypaper can help your business grow beyond just having a website.
Looking for better results? Let’s talk about how
Flypaper can help your business grow.
Two med spas took different approaches to their digital marketing. While one relied solely on online presence, the other invested in multiple Flypaper services. This case study explores how their strategies influenced growth, customer engagement, and overall performance.
Choosing the right digital marketing strategy is key to business growth. This case study compares a website-only client to one using multiple Flypaper services—showing the real impact of a full-scale approach.
Google’s search landscape is evolving, and with the rise of its Search Generative Experience (SGE), businesses need to rethink their SEO strategies. Unlike traditional search, which ranks results based on keywords, SGE harnesses AI to understand search intent, delivering direct answers, summaries, and interactive guides. The shift is significant, and businesses that adapt will be the ones who maintain visibility in this new search environment.
Spring is the perfect time to refresh your marketing strategy and attract more leads. From optimizing your website to boosting local search visibility, discover key ways to prepare for growth this season.
Flypaper's expertise in Online Presence (OP), Lead Generation (LG), and Local Services Ads (LSA) enhanced this company's online visibility, reduced costs, and delivered measurable growth in website conversions and leads.
Flypaper's expertise in Online Presence (OP), Search Engine Marketing (SEM), Precision Targeting (PT), and Social Media Ads helped this company navigate a competitive market while building brand awareness and driving targeted leads.
This third-generation family business has been providing exceptional tree removal and stump grinding services since 1977. Despite their long-standing reputation, they recognized the need to modernize their marketing efforts to remain competitive in today’s digital landscape. In 2020, they partnered with Flypaper to build their first website and establish a solid online presence, paving the way for continued growth.
Flypaper's expertise in SEO, SEM, and custom strategies elevated this HVAC company's online presence, driving visibility, lead generation, and revenue growth.
Flypaper's expertise in Online Presence (OP), Lead Generation (LG), Precision Targeting (PT), and Local Services Ads (LSA) delivered an ongoing stream of quality leads, driving business growth and visibility for this contractor specializing in roofing and more.
In today’s fast-paced digital world, turning online clicks into loyal customers is more challenging than ever. We are here to help you navigate this complex landscape and drive real growth. Our tailored services are designed to meet your unique needs and ensure every click counts.
