Case Study: Driving Growth with Quality Leads: Flypaper's Custom Marketing Solutions for a Multi-Service Contractor

Flypaper's expertise in Online Presence (OP), Lead Generation (LG), Precision Targeting (PT), and Local Services Ads (LSA) delivered an ongoing stream of quality leads, driving business growth and visibility for this contractor specializing in roofing and more.

The Story:

This contractor, primarily focused on roofing but also offering services in gutters, siding, fencing, decks, restoration, and remodeling, partnered with Flypaper in 2021. Their goal was to generate leads and enhance their online presence consistently. Since then, the partnership has transformed its ability to attract new customers and maintain a steady pipeline of leads.

The Challenge:

Operating in a competitive industry, the contractor faced challenges in standing out online and generating a consistent flow of high-quality leads. They needed a comprehensive digital marketing strategy to overcome these hurdles and grow their customer base effectively.

Flypaper stepped in to develop and execute a tailored plan that met their unique needs.

Marketing Solution Used:

  • Online Presence
  • Search Engine Marketing
  • Local Service Ads
  • Precision Targeting

The Partnership:

Flypaper focused on leveraging Local Services Ads (LSA) to deliver outstanding results for the contractor. Their LSA account quickly became a standout performer, driving consistent, high-quality leads. This approach was complemented by a robust online presence strategy, ensuring the contractor remained visible and accessible to potential clients.

Custom Solutions:

  • Maximized LSA Performance: Managed one of the best-performing LSA accounts, generating exceptional results through targeted campaigns.
  • Integrated Digital Marketing Strategy: Combined LSA with OP, LG, and PT services to ensure a steady flow of leads and enhanced online visibility.

The Results:

  • Best-Performing LSA: received 10,943 impressions, 1,121 clicks, and 104 charged leads, marking it a the top-performing accounts.
  • Increased Lead Generation: Delivered a constant flow of high-quality leads, with even slower months yielding a handful of valuable opportunities.
  • Improved Visibility: Maintained strong online presence through a multi-channel strategy.

102% increase in web traffic YOY | 150% increase in phone calls YOY

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