Flypaper Digital Marketing Agency

THE BUZZ: 9.16.19

There's a great migration happening on Sundays. 

Instagram looks to replicate TikToks key features.

If you’re like me, you’ve been getting excessive amounts of ads for TikTok, a social networking platform that allows users to create and record “clips” or segments of videos into a single story. Instagram is looking to add a similar function in order to fend off the TikTok competition, and keep its 2.7 billion active users across its “family of apps” from straying away.

Majority of NFL fans watched opening week games via streaming apps.

58% of adult viewers reported watching at least one game via a paid streaming service or app according to a new Snapshot Study from agency Colling Media. This report offers both good and bad insights for the NFL and football marketers as the shift to digital viewing continues to grow. On one hand, advertisers and the NFL welcome the robust presence on paid streaming apps and services but on the other hand, data shows just how scattered the online viewing landscape has become.

Facebook begins rolling out updated desktop layout.

Facebook has begun rolling out an updated desktop view. The new layout aims to make it easier to navigate between your favorite elements, with tabs along the top of the screen, creating a more compressed view.The new experience aims to create a fresh, simpler Facebook. As per the social platform , the intention is to bring the desktop version more in line with the mobile app, while also making it easier for users to switch between usage areas.

Google updates search rankings to favor original news reporting.

Google has updated search ranking to give more weight to original reporting of news stories. With this change, Google aims to organically allow original coverage more prominently over follow-up coverage from other sources. Google will make sure the original news report is featured in search engine results pages for longer periods of time.

Google Ads introduces new policies for certain types of medical ads.

Google Ads has introduced new policies to prohibit ads for unproven medical techniques. Examples of these techniques are, as stated by Google, stem cell therapy, cellular (non-stem) therapy and gene therapy. This new policy will prohibit ads from selling treatments that have no established scientific basis. Even ads for treatments with insufficient formal testing will also be prohibited, even if they are rooted in basic scientific findings.

ABBY  ARMOUR

Product Specialist; Chattanooga, TN

Chicken Mom & Crime Show Enthusiast 

ABBY AMOUR

Product Specialist; Chattanooga, TN

Chicken Mom & Crime Show Enthusiast 


Block with different branding terms and a hand picking up the block that says brand
By Taralyn Carter September 3, 2024
Discover how effective brand identity development can elevate your business and foster meaningful connections with your target audience.
a hand holding a phone  and making a call
By Taralyn Carter August 9, 2024
Discover how integrating advanced call tracking can significantly transform your business operations and elevate your marketing strategies. Understanding where your calls originate and how they convert empowers you to make informed decisions that drive business growth and enhance efficiency.
Person typing on a computer.
By Flypaper July 5, 2024
Failing to optimize your website could lead to unexpected costs for your business.
summer digital marketing tips
April 26, 2024
We're all excited for summer—warm weather, sunshine, and vacations. But for many small businesses, it can also mean a dip in sales as customers head out for their own adventures. If you find your business experiencing a slowdown during certain months of the year, don't worry!
April 2, 2024
Do you want to be a household name in your area? Whether you're a seasoned entrepreneur or just starting out, going all in with your marketing can be a game-changer for your success. In this blog post, we'll break down a few staples in digital marketing and how they can help you reach your goals.
CRMs for small businesses
March 5, 2024
Ever wonder if investing in a CRM is worth it? We break down what a CRM is and why it's worth investing in.
advertising vs digital marketing
By Ben Atzinger January 31, 2024
Advertising and digital marketing are often used interchangeably, but they serve distinct purposes while sharing common ground that can be harnessed to boost your business's success.
January 3, 2024
Social media has been and continues to be a crucial marketing tool for businesses, no matter their size. For small businesses especially, using social platforms effectively can greatly impact brand visibility, and it's cost effective too! But in the crowded online space, creating standout content is essential. Here’s a practical guide on creating engaging content tailored for your small business. Grab a pen and paper and jot down notes as you go! Once you determine these things, posting on social media will be a breeze.
marketing burnout
November 29, 2023
If you own a small business, you know that digital marketing can be expecially difficult. Do you identify with any of these common stressors?
proactive vs. reactive
October 31, 2023
In the world of getting your business out there, small business owners like you face a lot of challenges. But there's a smart way to handle this—proactive marketing. And for folks running smaller businesses, it's like having a secret weapon.
More Posts
Share by: