There’s no denying the impact that the internet and digital marketing have had in the last twenty years. The ability to reach people around the world and introduce a local product or brand to people anywhere on Earth has transformed the way we buy and sell almost everything. The internet has truly revolutionized the way that people own and operate their businesses.

By harnessing the power of the world wide web and continuing to improve their products, the brothers were able to grow their business to the point where they had 40 retailers across the United States. In the past seven years, the brothers have continued to refine their strategies and understanding of digital marketing. With a focus on social media and retargeting, Granola has continued to remain viable in the market. They work with Highpoint, a climbing gym in Chattanooga, Tennessee, and Climb Nashville. Both facilities rely heavily on the Granola brand.

Conner’s experience embodies much of what Flypaper is at its core. Fueled by people with a passion to help small businesses succeed and who have a thorough understanding of the significance of digital marketing, the Flypaper team is uniquely positioned to advocate for small companies like Granola. Using their knowledge of digital tools and their love for helping local businesses, our team is trained to assess the needs of clients and make effective recommendations as needed. While some businesses may initially be interested in enhancing their social media presence, for example, Flypaper consultants can take an objective look at the client’s circumstances and help to ensure that they are a good fit for that platform. If their business is one that does not easily lend itself to social media, we can give businesses an honest, experienced list of reasons why precision targeting or Google Ads may be a better fit for them. Our personal experience and understanding of digital marketing continue to help us to be a tremendous resource for the small business owners we meet on a daily basis.

Ultimately, digital marketing helps to give smaller businesses a platform from which they can compete with larger, more established companies. What began simply as a passion project by Conner and his brother has grown to a fully actualized business thanks to the opportunities created by online marketing. And, because of the lessons he has learned as a small business owner in a digital world, he is better able to educate and empower his Flypaper clients by sharing his own experiences with them. Thanks to the internet and the capabilities of digital marketing, Conner has been able to sell high-quality climbing gear and apparel through Granola and help his Flypaper clients do the same.

Product Specialist; Chattanooga, TN

Product Specialist; Chattanooga, TN

Wordsmith and trivia guru; husband and dad