Facebook took a page from MySpace and has a dded a Top Fans feature for organic page posts. Granted, it isn’t a section on a company’s page that shows you who views, likes, comments, or shares the most posts… rather, it gives the company the option to target these Top Fans and send posts for only them to see. First thought: didn’t ‘The Algorithm’ pretty much already do that? The difference is that companies can use this feature to reward those Top Fans since they would be the only ones to see that post i.e. share a sales code and target those Top Fans to reward them and get a more active page at the same time.
Smyte was f ounded to detect webspam and fraud with a major focus in crypto-spam for the Twitterverse. The biggest difference has been with fraudulent crypto accounts claiming Bitcoin giveaways from 1 million impressions per day to less than 5,000 impressions per day. It sounds like a win but didn’t your mother ever tell you to not take Bitcoin from strangers?
These fake businesses are pushing the real businesses off the first page by creating free Google My Business profiles leading the real businesses to turn to paid ads. These 11 million illegitimate companies are growing at a rate of hundreds of thousands a month, according to The Wall Street Journal. Is Google winning or losing with these fake businesses?
Amazon announced that they are extending the fifth annual Prime Day to 48 hours, where it started at 24 hours and leapt to 36 hours in 2018. This is all to keep its Amazon Prime customers happy with the potential to have access to sales for a longer amount of time. The best part of this go-around is the estimated 30% increase in promotions and options – which Prime Day was also criticized for.