Which is more beneficial for your business - a local marketing company or an in-house marketing specialist?

As a business owner, we know that what’s most important to you is ROI. Investing in digital marketing can grow your business, reach more leads, and increase your revenue. But before you establish a marketing team at your company, you should decide whether you should hire within or outsource to a local digital marketing company in your area. Here are a few things to consider:

Compare Costs

Outsourcing may seem more expensive but when you sit down and look at the expenses, outsourcing might actually save you money.

Outsourcing can cost you $600-10,000 per month, depending on if you are just in need of basic marketing services or the whole nine yards. On average, that $5,300 per month would cost you $63,600 per year. These packages generally include 2-3 marketing professionals dedicated to your account. This team is directly connected with other marketing strategists, creative professionals, and technical muscle within the agency, and with their volume have access to services and advertising programs you might not otherwise have access to.

Now let’s look into hiring just one digital marketing specialist in-house. According to Glassdoor, as of July 2022, a Digital Marketing Specialist has an average base salary of $51,060, and after including bonuses and commissions, an average of $79,797. You also have to consider the added benefits, equipment, training, and other onboarding costs. So already with one staff member in-house, it could cost more to invest in one person vs. outsourcing to a local company.

Talent recruitment

On average, it takes about 50 days to hire a marketing position. If you’re the business owner of one of the industries we most commonly help, like home services or law, then you don’t have 50 days to prioritize on hiring a marketing specialist. You need someone now! 

That’s the best part of a local digital marketing company - you don’t have to find the right employee, just the right agency that will align with your goals.

Employee turnover

You won’t have to worry about finding a replacement for your marketing specialist when you collaborate with a marketing company because if a team member leaves, the company be able to keep your campaigns running smoothly by partnering with others in the company in the meantime.

Expertise

The in-house marketing specialist that you hire will have great skill and should keep up with industry trends. But the benefit of outsourcing to a local marketing company is that there are generally marketing specialists from multiple generations who are all keeping up with industry trends, so you get valuable ideas and input from every angle, no matter your target audience. 

Capabilities

Digital marketing companies simply have more capabilities. If you are wanting to try out a new technique, like geofencing, marketing companies have the capabilities to get that going for your business immediately. When trying new marketing tactics in-house, it might take some time to get a strategy up and running with the best results.

On that note, many digital marketing specialists specialize in certain areas of marketing. This is why digital marketing companies are so helpful. Instead of just one or two staff members taking on all of the marketing tasks, they have multiple roles for each specialty so that your marketing campaigns are always done with quality and efficiency.

So what’s the benefit of collaborating with Flypaper?

1. The 2-3 staff members dedicated to your account have access to the knowledge of around 100 other marketing professionals.
2. We are owned by Wehco Media, so we have been well established and trusted in the print and marketing industry for years.
3. We focus on educating and training our employees every single week so we are always on top of industry standards and trends.
4. We don't pressure you into signing on. We truly want to help you get more leads and want our businesses to be a good fit for each other!

Get started on attracting more leads today!