This report has concluded that U.S. retailers will spend $13.12 billion on digital ads in 2019 and will spend $15.65 billion in 2020. Google search ads have been shown to be more beneficial to advertisers with Amazon sneaking in from behind to make a big play for small and medium-sized retailers. Honestly, this is not good news for me since my closet is already too small (definitely not too full).
If you haven’t switched your Google Ads to Automated Bidding, Google or an outsourced third party may reach out to account owners stating that the agency has denied to comply with the update which can lead to poor performance. Of course, account owners might see this as negligence and start burning buildings down. Please note that this is not a mandatory update… Someone needs to remind Google.
If you have sub-accounts within your manager account, the new simple and easy to use account map is here to save the day. Not only can you see your manager account and sub-accounts all in one place, but you can also see the performance metrics in one spot. Nice save google.
Zuckerberg’s team is testing a TV friendly, video device to put themselves in the real race with Netflix and Amazon’s streaming services. Although we have our phones on us 24/7, Netflix reported 70% of their streams were on a connected TV. If they weasel their way into a cheap, competitive bundle and make it TV compatible, the Z Team might actually stand a chance.