THE BUZZ: 7.29.19

Digital Marketing headlines to help you stay informed. 

Rules are totally made for breaking but Google isn’t playing any games.

An update about two weeks ago to GMB caused listings to disappear after short-names were added to accounts. The bug was fixed after a week and a half but if you are still not showing up, it likely due to policy violations on your account. In other news, the childhood game Simon Says is now Google Says. 

Looks like Facebook is expanding their search ads test to more accounts.

These select companies in the retail, auto and e-commerce industry can opt in to have their *relevant* ads placed in relevant search results. The only differences in this and your run of the mill SEM is that the result depends on the relevance of the ad to the search intent and you cannot select keywords or phrases for the search ads. Maybe they are shrinking their ad space because they are adding them into your search and marketplace feeds...

Speaking of Zuckerberg, if the new Facebook privacy rules are violated, the CEO will be personally liable.

The settlement with FTC also r equires a $5 billion fine , the addition of stricter privacy requirements, and implementing an independent board privacy committee. There will also be an independent assessor reviewing the privacy program every two years… for two decades. Sorry but I am not applying to that job.  

Google just made finding sources of those images a little easier to visit featuring ‘Swipe to Visit’ feature.

The image search results still look the same but when you click on a photo, there is a snippet of the website’s header that you can swipe up to see the image’s corresponding web page. Honestly, genius. 

If you have a low speed score in this day and age, you have lost… and it definitely applies to mobile traffic.

We are living in the era of Fast and Furious (there will never be enough sequels don’t @ me) and you cannot afford your page - especially mobile page - to be slow. Studies have shown that traffic numbers plummet to their death if the page speed is slow. Make sure you aren’t falling victim please. I hate slow pages. 

ALEX  HUGHES

Campaign Specialist; Little Rock, AR

Filled with sarcasm and fueled by coffee

ALEX  HUGHES

Campaign Specialist; Little Rock, AR

Filled with sarcasm and fueled by coffee.

A man is applying tint to a car window and a man is installing a windshield.
By Taralyn Carter April 16, 2025
Having an online presence is just the beginning. This case study compares two Arkansas-based auto glass companies—to illustrate the difference between using a full-suite digital marketing strategy and relying solely on website hosting.
By Taralyn Carter April 15, 2025
Two med spas took different approaches to their digital marketing. While one relied solely on online presence, the other invested in multiple Flypaper services. This case study explores how their strategies influenced growth, customer engagement, and overall performance.
A man is cutting a tree with a chainsaw and another man is working on a HVAC unit.
By Taralyn Carter April 15, 2025
Choosing the right digital marketing strategy is key to business growth. This case study compares a website-only client to one using multiple Flypaper services—showing the real impact of a full-scale approach.
A man is drinking coffee while using a laptop computer.
By Taralyn Carter March 26, 2025
Google’s search landscape is evolving, and with the rise of its Search Generative Experience (SGE), businesses need to rethink their SEO strategies. Unlike traditional search, which ranks results based on keywords, SGE harnesses AI to understand search intent, delivering direct answers, summaries, and interactive guides. The shift is significant, and businesses that adapt will be the ones who maintain visibility in this new search environment.
A woman is cleaning a computer screen with a mop.
By Taralyn Carter February 24, 2025
Spring is the perfect time to refresh your marketing strategy and attract more leads. From optimizing your website to boosting local search visibility, discover key ways to prepare for growth this season.
A man is working on a wooden wall in a room.
By Taralyn Carter February 7, 2025
Flypaper's expertise in Online Presence (OP), Lead Generation (LG), and Local Services Ads (LSA) enhanced this company's online visibility, reduced costs, and delivered measurable growth in website conversions and leads.
A man is rolling a roll of turf on a lawn.
By Taralyn Carter February 5, 2025
Flypaper's expertise in Online Presence (OP), Search Engine Marketing (SEM), Precision Targeting (PT), and Social Media Ads helped this company navigate a competitive market while building brand awareness and driving targeted leads.
A man in a bucket is cutting a tree with a chainsaw.
By Taralyn Carter February 5, 2025
This third-generation family business has been providing exceptional tree removal and stump grinding services since 1977. Despite their long-standing reputation, they recognized the need to modernize their marketing efforts to remain competitive in today’s digital landscape. In 2020, they partnered with Flypaper to build their first website and establish a solid online presence, paving the way for continued growth.
A close up of a fan on top of a building.
By Taralyn Carter February 5, 2025
Flypaper's expertise in SEO, SEM, and custom strategies elevated this HVAC company's online presence, driving visibility, lead generation, and revenue growth.
The cover page of a case study about a roofing company
By Taralyn Carter February 5, 2025
Flypaper's expertise in Online Presence (OP), Lead Generation (LG), Precision Targeting (PT), and Local Services Ads (LSA) delivered an ongoing stream of quality leads, driving business growth and visibility for this contractor specializing in roofing and more.
More Posts