Simple Strategies for Summer Success: Digital Marketing for Small Businesses

We're all excited for summer—warm weather, sunshine, and vacations. But for many small businesses, it can also mean a dip in sales as customers head out for their own adventures. If you find your business experiencing a slowdown during certain months of the year, don't worry!


There are simple and effective ways to use digital marketing to get your businesses name out there.

More interested in someone else taking care of your marketing so you can focus on running your business?

Let's Go!

LET'S BREAK IT DOWN

Let’s dive into five easy strategies that anyone can implement, even if you’re not well versed in marketing.

Spruce up your social media

Social media platforms like Facebook, Instagram, and Twitter are your best friends when it comes to reaching potential customers. Take advantage of these free tools by posting engaging content regularly.


Share photos of your products or services in action, behind-the-scenes peeks at your business, and maybe even some fun summer-themed posts, discounts, or giveaways!


Avoid stock images whenever possible. And don’t forget to interact with your followers by responding to comments and messages promptly.

Get noticed on Google Search and Maps

If you haven’t already claimed your Google Business Profile, now’s the time to do it. It’s a simple process that allows you to manage how your business appears on Google Search and Maps.


Make sure your listing is up to date with accurate information like your hours of operation, address, and phone number. Encourage satisfied customers to leave reviews—it can boost your visibility and credibility!


Want your listings to be accurate across the internet? Good news! We have a product for that. Contact us now

Start a blog

You might think blogging is just for big companies, but it can be a powerful tool for small businesses too. Share your expertise by writing about topics related to your industry that provide value to your ideal customer!


For example, if you own a roofing company, you could write about how homeowners can proactively take care of their roofs or what steps to take if they have a leak.


Not only does blogging help establish you as a trusted authority in your field, but it also improves your website’s search engine ranking.

Run a summer promotion

Everyone loves a good deal, especially during the summer months. Consider running a special promotion or offering a discount to entice customers to choose your business over the competition.


You could host a summer sale, create a discount on certain services, or even hold a contest or giveaway on social media. Just make sure your promotion is clearly communicated across all your marketing channels.

Collaborate with your vendors or partners

Do you partner with other businesses in your industry? This is a great time to work alongside them and bring more business to you both!

For example, if you own a restoration company, you could partner with your favorite plumbing and construction companies to come up with some ways to give back to the community. When you post about it, each business has the opportunity to get more views than they would if they just posted on their own channels.

Implementing these simple digital marketing strategies can help your small business beat the summer slump and bring in more customers during the warmer months. So, don’t let the heat get you down—get creative, get online, and get ready to get more calls!

Take the stress off your plate and have a local company take care of your marketing for you:

Let's Go!
A person is holding a model house and keys in their hand.
By Taralyn Carter April 22, 2025
Two property management companies in Arkansas took unique approaches to digital marketing. One focused on maintaining a simple online presence, while the other utilized a comprehensive, data-driven strategy with a range of digital marketing services. 
A man is working on a roof next to a picture of a roof with a chimney.
By Taralyn Carter April 22, 2025
This case study compares two roofing companies—one leveraging multiple Flypaper services and another relying only on a website. The results highlight the impact of a full-scale marketing strategy.
A man is applying tint to a car window and a man is installing a windshield.
By Taralyn Carter April 16, 2025
Having an online presence is just the beginning. This case study compares two Arkansas-based auto glass companies—to illustrate the difference between using a full-suite digital marketing strategy and relying solely on website hosting.
By Taralyn Carter April 15, 2025
Two med spas took different approaches to their digital marketing. While one relied solely on online presence, the other invested in multiple Flypaper services. This case study explores how their strategies influenced growth, customer engagement, and overall performance.
A man is cutting a tree with a chainsaw and another man is working on a HVAC unit.
By Taralyn Carter April 15, 2025
Choosing the right digital marketing strategy is key to business growth. This case study compares a website-only client to one using multiple Flypaper services—showing the real impact of a full-scale approach.
A man is drinking coffee while using a laptop computer.
By Taralyn Carter March 26, 2025
Google’s search landscape is evolving, and with the rise of its Search Generative Experience (SGE), businesses need to rethink their SEO strategies. Unlike traditional search, which ranks results based on keywords, SGE harnesses AI to understand search intent, delivering direct answers, summaries, and interactive guides. The shift is significant, and businesses that adapt will be the ones who maintain visibility in this new search environment.
More Posts