Simple Strategies for Summer Success: Digital Marketing for Small Businesses
We're all excited for summer—warm weather, sunshine, and vacations. But for many small businesses, it can also mean a dip in sales as customers head out for their own adventures. If you find your business experiencing a slowdown during certain months of the year, don't worry!
There are simple and effective ways to use digital marketing to get your businesses name out there.
More interested in someone else taking care of your marketing so you can focus on running your business?
LET'S BREAK IT DOWN
Let’s dive into five easy strategies that anyone can implement, even if you’re not well versed in marketing.
Spruce up your social media
Social media platforms like Facebook, Instagram, and Twitter are your best friends when it comes to reaching potential customers. Take advantage of these free tools by posting engaging content regularly.
Share photos of your products or services in action, behind-the-scenes peeks at your business, and maybe even some fun summer-themed posts, discounts, or giveaways!
Avoid stock images whenever possible. And don’t forget to interact with your followers by responding to comments and messages promptly.
Get noticed on Google Search and Maps
If you haven’t already claimed your Google Business Profile, now’s the time to do it. It’s a simple process that allows you to manage how your business appears on Google Search and Maps.
Make sure your listing is up to date with accurate information like your hours of operation, address, and phone number. Encourage satisfied customers to leave reviews—it can boost your visibility and credibility!
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Start a blog
You might think blogging is just for big companies, but it can be a powerful tool for small businesses too. Share your expertise by writing about topics related to your industry that provide value to your ideal customer!
For example, if you own a roofing company, you could write about how homeowners can proactively take care of their roofs or what steps to take if they have a leak.
Not only does blogging help establish you as a trusted authority in your field, but it also improves your website’s search engine ranking.
Run a summer promotion
Everyone loves a good deal, especially during the summer months. Consider running a special promotion or offering a discount to entice customers to choose your business over the competition.
You could host a summer sale, create a discount on certain services, or even hold a contest or giveaway on social media. Just make sure your promotion is clearly communicated across all your marketing channels.
Collaborate with your vendors or partners
Do you partner with other businesses in your industry? This is a great time to work alongside them and bring more business to you both!
For example, if you own a restoration company, you could partner with your favorite plumbing and construction companies to come up with some ways to give back to the community. When you post about it, each business has the opportunity to get more views than they would if they just posted on their own channels.
Implementing these simple digital marketing strategies can help your small business beat the summer slump and bring in more customers during the warmer months. So, don’t let the heat get you down—get creative, get online, and get ready to get more calls!
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