The Basics of Digital Marketing
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We know that marketing can feel overwhelming when you first learn.
To make things easier for you, here are 5 things to focus on in the beginning:
If your business does not have a Google Business Profile, it's time to set that up right now! It doesn't take long, and it's the first step to getting noticed on Google.
Google Reviews go a long way for local businesses, especially if you want to qualify for Local Service Ads!
When creating a Google Business Profile, make sure to have photos of your business and services ready to go! Photos will add to your credibility. GBP has options for exterior and interior shots of your business along with additional photos, which is a great place to show off your services or products. You can even add videos!
Go through each step and make sure to fill out the information as detailed as possible.
Hours, services, and locations are the top contenders, if you don't have time to do it all at once.
The next step is to create a website for your business.
(Already have a website? Move on to the SEO tab!)
Have a plan
Before creating your website, clearly define who your ideal customer is. How much do they make? What are they interested in? Where are they located?
Then come up with a plan on how your website will specifically cater to that audience.
You can create the website yourself with one of the many software options out there, or you can hire a marketing company to build a website for you!
Optimize for mobile
Because the majority of people browse websites from their mobile phones, it's crucial to ensure that your website is optimized for mobile.
Google also prioritizes websites that are fully optimized, so this is a great way to increase placemenet on searches!
(learn more on the SEO tab!)
Understand the data/reports
By using Google Analytics, you can determine how well you are reaching your ideal customer and how your website is doing over time.
BONUS TIP:
Utilize a CRM to efficiently capture useful info about your customer that will help you better serve them.
Whether it's adding content to your website or making sure the back-end of your website is complete, Search Engine Optimization is the best way to organically rise in the ranks on Google searches.
So what does Google look for?
Credibility and relevancy.
Google caters towards the searcher and they want to make sure that every website they list will be helpful to the searcher, which is why they created their algorithm. SEO will help your website become more credible and relevant!
After creating a website with quality SEO, the next step is to invest in Google Ads.
The great thing about Google Ads is that you only pay per click. If your ad spend is not fully spent by the end of the month, it'll automatically go towards the next month!
Google provides step-by-step instructions and even recommendations on how to improve your ads.
The most important thing to note is that in order for Google Ads to run well, you should make sure the keywords you use are also on your landing page as much as possible!
Advertising on Facebook and Instagram is a great place to either generate leads or build brand awareness.
Setting up your ad account can take a bit of patience, but the ad process is easy!
Tip:
Make sure you have the correct budget set up (Lifetime of the ad vs. Daily) to make sure you don't overspend!
