Get to know:

Kelsey Higginbottom

Agency Solutions Coordinator

Kelsey is the behind the scenes problem solver making sure everything runs smoothly for WEHCO Media Inc.’s digital marketing agencies for Flypaper Digital Marketing. Helping keep the tools, systems, and strategies in check so the team can focus on what they do best, helping local businesses grow.

She also serves on WEHCO Media’s AI Committee, where she helps shape how AI is used across the company. Her focus is on making sure AI is implemented ethically while also improving workflows, increasing efficiency, and ultimately delivering better results for clients.

Kelsey thrives on solving challenges, streamlining processes, and making sure her team has what they need to succeed. For her, it’s not just about keeping things running, it’s about making a real impact for local businesses.

My Ideal Saturday:

Give me a 70 degree day, and I’m outside with my dog, either on a hike, doing yoga, or just soaking up the sun. If I’m not out enjoying the weather, I’m probably nerding out over the latest AI release with a coffee in hand or on roblox playing my newest favorite game.

Why I Love Fayetteville , Arkansas:

The best thing about Northwest Arkansas is the variety, it makes it easy to do the things I love. I can bike just about anywhere, run around Lake Fayetteville, or hike a local trail, all without a long drive.