Local Digital Marketing Services

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What Is Digital Marketing for Local Businesses?

Digital marketing helps your business show up when people search online. Whether you want more phone calls, more website visits, or more new customers walking through the door—we help you make that happen.

At Flypaper, we don’t just sell ads or build websites. We build what we call Online Presence—a combination of website design, SEO, lead tracking, and local listings that make your business easy to find and trust online.

What Is Digital Marketing for Local Businesses?

Digital marketing helps your business show up when people search online. Whether you want more phone calls, more website visits, or more new customers walking through the door—we help you make that happen.

At Flypaper, we don’t just sell ads or build websites. We build what we call Online Presence—a combination of website design, SEO, lead tracking, and local listings that make your business easy to find and trust online.

What Services Do We Offer?

Online Presence Services (Your Digital Foundation)

What is online presence?
Online Presence means your business is findable, trustworthy, and active online. It’s not just about having a website—it’s about creating a complete foundation that helps customers discover you and builds credibility.
Why does online presence matter?
If people can't find you—or your site looks outdated—they’ll go to a competitor. Online Presence ensures you're visible, trusted, and ready to convert visitors into customers.
Learn more

Lead Generation Services (Bring in More Customers)

What is lead generation?
Lead Generation refers to digital ad campaigns designed to get real, interested people to contact your business—whether by phone, form, or website visit.
Why does lead generation matter?
These strategies help you show up where customers are actively searching or scrolling—and we track everything so you know what’s driving results.
Social Media Ads

Customer Relationship Management (CRM) Services (Track & Manage Your Leads)

What are CRMs?
CRM stands for Customer Relationship Management. It’s a tool that helps you keep track of every lead, client interaction, and follow-up in one place—so nothing falls through the cracks.
Why does CRMs matter?
You’re spending money to get leads—don’t lose them because of missed follow-ups or messy spreadsheets. A CRM helps your team stay on top of every opportunity.
Learn more

Branding & Awareness Services (Stay Top of Mind)

What is brand awareness?
These services boost visibility and keep your brand in front of potential customers, even if they’re not ready to buy yet. Think of it as digital word-of-mouth at scale.
Why does brand awareness matter?
Most people don’t convert on the first visit. These campaigns make sure they remember your name when they are ready to make a decision.

Why Should You Hire a Digital Marketing Agency?

You started your business to do what you love—not to worry about websites, Google, or advertising. But today, if customers can’t find you online, you’re missing out. Digital marketing can feel overwhelming and time-consuming, especially when things keep changing. It’s hard to know what works, where to spend your money, or how to get real results. That’s where a marketing agency can help. A good agency gives you a plan, takes care of the hard stuff, and helps you grow without guessing.

What Sets Flypaper Apart?


We take it off your plate.
You’ll get a local team that handles your website, ads, and results—so you can stay focused on your business.


We keep up so you don’t have to.
Google and Facebook are always changing—we stay ahead so your marketing keeps working.


We meet with you face to face.
You’ll have regular meetings with a real person who knows your goals and your market.


We’re not a one-size-fits-all agency.
Everything we do is customized for your business, your city, and your customers.


Results You Can Expect

A person is holding a model house and keys in their hand.
By Taralyn Carter April 22, 2025
Two property management companies in Arkansas took unique approaches to digital marketing. One focused on maintaining a simple online presence, while the other utilized a comprehensive, data-driven strategy with a range of digital marketing services. 
A man is working on a roof next to a picture of a roof with a chimney.
By Taralyn Carter April 22, 2025
This case study compares two roofing companies—one leveraging multiple Flypaper services and another relying only on a website. The results highlight the impact of a full-scale marketing strategy.
A man is applying tint to a car window and a man is installing a windshield.
By Taralyn Carter April 16, 2025
Having an online presence is just the beginning. This case study compares two Arkansas-based auto glass companies—to illustrate the difference between using a full-suite digital marketing strategy and relying solely on website hosting.
Show More

FAQs

What is digital marketing and why does my business need it?

Digital marketing is how your business shows up online—on Google, social media, websites, and more. It helps new customers find you, trust you, and choose you. Without it, you're likely missing out on people actively looking for your services.

What makes a good business website?

A good website should be mobile-friendly, load quickly, clearly explain what you do, and make it easy for visitors to contact you. It should also be built with SEO in mind so people can find it when they search online.

How does SEO help my business?

SEO (Search Engine Optimization) improves your chances of showing up when someone searches for services you offer. It helps your business appear in Google results, especially for local searches like “plumber near me” or “best lawn care in [city].”

Can I manage my own digital marketing?

You can—but it takes time, tools, and constant updates. Many business owners find that working with a professional team saves time and gets better results, especially when it comes to SEO, ads, and tracking.

How do I know if my marketing is working?

A good marketing partner will show you real data: how many people are visiting your site, where they’re coming from, and how many are turning into leads or customers. Clear reporting helps you understand what’s working and what’s not.

What’s the difference between SEO and Google Ads?

SEO is about earning visibility over time through optimized content and site structure. Google Ads are paid placements that help you show up at the top of search results immediately. Both are effective—and often work best together.

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